Asta Adria

Redesign of a sea freight platform for booking cargo and passenger ferry transport

About project

Hypelist is a social mobile application that enables users to curate and share personalized lists of their favorite books, movies, music, travel spots, etc. It provides AI-powered recommendations and community engagement, allowing users to connect over shared interests.

Challenge

To align with the company’s vision of innovation, client decided to embark on a digital transformation journey. Their goal was to enhance their booking platform and website, improve the overall user experience, operations, and introduce a modern design that reflects their leadership in the ferry transport sector.

Solution

To support client’s transformation, we delivered a comprehensive redesign of their booking platform and website. Our seasoned design team played a pivotal role in creating a modern and user-friendly experience, completing the project in the shortest possible time of just two months.

  • Market Research: Conducted in-depth research to align the platform’s features and design with industry trends and customer expectations.

  • User Flow and Business Logic: Reimagined the entire user journey and application logic for seamless navigation and efficient booking processes.

  • UX/UI Design: Designed intuitive wireframes to map out functionality and ensure a user-centric experience. Crafted a visually appealing, modern interface that reflects client’s brand identity and resonates with its diverse user base.

  • Website Redesign: Delivered a fully responsive and optimized website design to ensure a seamless experience across devices and browsers, ready for implementation.

  • Brand Refresh: Enhanced branding elements to present a consistent and contemporary image across all digital touchpoints.

Our efficient approach swiftly brought the client’s modernization vision to life within a short timeframe. By integrating cutting-edge design process and user-centric strategies, we optimized operations, and strengthened the client’s competitive edge.

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